Blog Optimization Will Be The Next Phase In Social Interaction

Some people just don’t get RSS. So cater to them by offering them an option to get your blog posts by email instead. The most popular service to do this automatically is FeedBlitz, although there are also many other tools available to do this.

That’s a good suggestion, especially if you write a small business blog. Small business owners new to the Internet may not understand RSS and may not have the time to learn about it. If you offer your blog as an e-mail service, they’ll be able to read your daily posts in their e-mail.

Ping Other Sites
When you add a new blog entry, you might want to ping site such as Technorati and FeedBurner to let them know you have a brand new blog entry on your site. You can also now ping Google’s Blog Search as well for faster indexing in their blog search engine at blogsearch.google.com. Automatic pinging is an option in the control panel of most blog platforms including WordPress and MovableType. And Ping-o-Matic offers a service that allows you to quickly pick and chose what to ping.

I’m amazed at the number of bloggers who don’t ping. It doesn’t take long and it is well worth it just to make sure you notify the search engines and social bookmarking sites that you are updating your blog.

While some bloggers insist that search engine rankings will come naturally to those who wait, who really wants to wait for Google? A blogger can run into several unique challenges when it comes to optimizing for search engines, and it makes sense to get the jump on it now than simply hoping that if you write it, the bots will come. It is far easier to ensure you have a well optimized blog now than trying to figure out what the issue is 6 months down the road when only your blog’s index page is found in Google!

Blogging is fun but most bloggers don’t optimize. Make a list of keywords and write your posts around those keywords. It helps you stay focus and you will be optimized. At least once or twice in your posts, use your keyword as anchor text. Blog optimization will be the next phase in blogging as it should be.